Gatorade Within

Gatorade Within

Every athlete is different: they train differently, compete differently and recover differently. They also have completely different genetic traits. So why are they all expected to rehydrate the same way, and drink something designed for LeBron James?

We created a new type of sports drink, specifically formulated for an individual athlete.

Client:
Gatorade

Agency:
Personal

Role:
Concept & Art Direction