Mindful Ocean

Mindful Ocean

We used neuroscience to help people experience a moment of mindfulness, and start living a healthier life. Using a brain sensing headband to listen to the wearer’s brainwaves and measure their emotional states and affective responses. We then translated their brainwaves into a WebGL ocean visualisation, allowing them to see inside their own mind and immerse themselves in the world of Blackmores wellbeing.

Client:
Blackmores

Agency:
Holler

Role:
Concept & Art Direction

Award:
The One Show – shortlist
FWA – Public shortlist
IAB Creative Showcase – 2nd place